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عروض جديدة تنطلق خلال
Cover: Friction

Friction

السعر JOD 20.900  JOD 8.400

ينتهي العرض في 13 كانون الثاني 2050 خلال 8542 أيام
  • النوع:غلاف مقوى
  • السنة:2017
  • الصفحات:240
  • ISBN:9781576878361
  • اللغة:الإنجليزية
Advertising is one of the world's most glamorised industries. Hundreds of books, movies and TV shows are devoted to it. It consumes billions of dollars a year. But it has a secret: it is so ineffective that it borders on scam. Research proves that almost 90% of traditional ads are ignored. Platforms like social media fare even worse. In fact, you have a better chance of surviving a plane crash than clicking on a banner ad. The authors of Friction give you insider access to this scam. Having worked on some of the industry's most innovative projects, they've seen what truly builds breakout brands.

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