Selling The Invisible
Price JOD 17.000
- Format:Paperback
- Year:2012
- Pages:256
- ISBN:9780446672313
- Language:English
Only 3 copies left in stock
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such
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