English

عروض جديدة تنطلق خلال
Cover: Selling The Invisible

Selling The Invisible

السعر JOD 17.000

  • النوع:غلاف ورقي
  • السنة:2012
  • الصفحات:256
  • ISBN:9780446672313
  • اللغة:الإنجليزية
لم يتبقَّ سوى 3 نسخ في المخزون
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such

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