Robert V Kozinets
1 book
Robert V Kozinets is a professor of marketing at the University of Southern California's Marshall School of Business. He is an internationally recognized scholar in the field of consumer culture and digital media. His research focuses on the intersection of consumer culture, digital media, and marketing. He has authored or edited several books, including Netnography: Doing Ethnographic Research Online, and has published numerous articles in leading academic journals. He is a frequent speaker at conferences and has consulted for a variety of organizations. He is also the founder and director of the USC Netnography Lab, which focuses on the study of online consumer behavior.
