The Purpose Advantage

In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization―your brand― from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today to a step-by-step workshop on finding your own brand's reason for existing beyond profit, this book explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers.